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 Questionsmerchandising evar adobe analytics  It's true that they are not very useful, but there are still some cases where I love to use them ("entry/exit dimension" and "list props" are just 2 cases)

Courses Tutorials Certification Events Tutorials Certification Eventsthanks but this is not helpful. shoe brands (Nike, Adidas, Reebok, etc. 1 Answer. Read real-world use cases of Experience Cloud products written by your peersAdmin. It means that you can set multiple value for different product for a single customer. Any event is hit based, it does not persist after the hit. Example: I want to know what percentage of sales are gift wrapping. Sorted by: 0. I'm glad that helped Funny what a little setting can do. Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . There are several ways to access the Segment Builder: Analytics top navigation: Click Analytics > Components > Segments. Did the new variable (URL) inherit the events allocated to the merchandising evar? I'm using: In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Delimit each field with a semicolon (;) in the string. Adobe recommends using this plug-in if you want to easily add product syntax merchandising. We need to - 608679Sign In. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageThe Web SDK sends that data to Adobe Analytics as the context data variable a. It has quite an importance because the merchandising eVar are considered in a very specific way. Product Merchandising can be used. ) Each characteristic is tied to the product itself, e. Have a nice day. Using this syntax, if a Cart Addition occurs, you can set your Cart Add Success Event and Merchandising eVars as shown in this example: s. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. com. Level 2. event1to100. . products=”;Fan-11980;;;;evar1=Lighting”. products isn't available in processing rules). Click the link to learn more and apply. Go to the Rules tab, then click the desired rule (or create a rule). Hmmm, that's quite unfortunate :-(. g. if i understood correctly, i have to avoid "|", ";" and "," . Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. products value on the call with Event 2 The eVar is bound to event 2 (only when the s. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. . Level 2 ‎26-05-2023 08:02 PDT. Next in Adobe Analytics go to the Admin section under conversion and add classification and then upload your data. BR, VitaliIn Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. The following information describes how to begin creating a request, then provides links to more detailed information to complete the request. Hi Irina, It is less an issue with merchandising eVars and more the current limitation with processing rules to alter the product string. event901to1000. you could even drop the "Conversion Variable Syntax" (as in not make this a Merchandising eVar) Since the Order ID applies to the entire order, and it's being set on the purchase event, it doesn't really need to be specifically stitched to the Products tracking. I can't really set the concatenated value of evar63 and the current date into s. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. You're welcome if you need any more help, don't hesitate to reach out!Hi , Is this a Merchandising eVar? The “instances” metric works differently on Merchandising eVars. There are various configuration options available when creating a Data Warehouse request. . On the New Data Warehouse request page, select the Scheduling options tab. I am trying to create a conversion variable from a dataLayer object on my site. Then you need to enable it. eVar is being set on the pageLoad. (product syntax specifically since the. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. Copy the production install code, and provide it to your website owners. Adobe Analytics. The products variable is defined with a value. In previous versions of Adobe Analytics, it had special treatment where it could be used as a breakdown to most dimensions. I wonder. Brian, thank you I wish merchandising evars could me manipulated via processing rules. eVar is being set on the pageLoad. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. put("&&&products", - 608679If the variable is used in s. Select the 9-square icon in the upper-right, then select Analytics. Allocation: 'First'. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. value, depending on which event that you want to bind to a product. the merchandising eVars allows you to "stick" variables to a specific product, eg. You're welcome Yes. Topics: Dimensions. 5. products=";productId1,;productId2" Product ID can be your SKU. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. Solved: Hi everyone, Could you please help me debug the following issue with using merchandising and context vars in the processing rule? - 190101 Sign In. Most familiar use is when used to track a tracking ID. But, Purchase Value is displayed as - 6086793. Learn. Read real-world use cases of Experience Cloud products written by your peersAdds merchandising eVars to the products variable. The blog does not state the key elements/reportlets to create a merchandising eVar dashboard. Learn about using Data Feeds to export of raw data, and Data Warehouse to retrieve a spreadsheet output of data. To do this,. Without merchandising evars, both Jacket and Shoe would be credited with the internal search of shoe. If you've already created a ticket with customer care, definitely mention this to them and give them exact steps to reproduce. I agree with . The blog does not state the key elements/reportlets to create a merchandising eVar dashboard. Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: Hi all, I have a merchandised eVar which captures a search term. An eVar can be visit-based and function similarly to cookies. The evar is enabled. Learn. Adobe Analytics allows for only one Expiration setting at a time, per eVar. Meet our community of customer advocates. Learn. Q9 What is eVar, Props, List props and Events in adobe analytics?. You can select multiple binding events as well using Ctrl key on your keyboard. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. Internal Search Phrases-Merchandising & Internal Search Phrases). Yes. Read real-world use cases of Experience Cloud products written by your peersThere's an "Adobe Analytics ExperienceEvent Template" field group within XDM schema which has all the required field to track Analytics data. products without a quantity or price, but you also need to set either an increment event, a merchandising eVar, or. It appears that only search terms which were followed / resulted in binding events are being recorded. Full Support; Customer Journey Analytics uses the Experience Data Model (XDM) and supports unlimited metrics and is not tied to the custom success events of Adobe Analytics. Click the desired tag property. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Sign In. Community of Experience Makers in web analytics, marketing and cross-channel analytics, attribution, and predictive analyticsMetric type. This document outlines a number of use cases where Query Service makes use of this data and includes sample queries designed to work with your Adobe Analytics datasets. It displays as I demonstrated above with Product Syntax and Most Recent allocation. If you use “Conversion Variable Syntax”, you should only see instances for cases, where all three (eVar, binding e. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a. Case sensitivity is preserved in data feeds. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real. Learn ways to implement Adobe Analytics. For merchandising variables using conversion variable syntax, instances are counted each time the eVar is set. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey. . Classifications overview. I also have a Product ID eVar associated with the same event. Consider the following example where I include all three shipping options (ship to home, ship to store, pick-up in store) in a single purchase/transaction. adobe. In this particular question, there is an internal campaign that links to a product detail page, where a product view is set. Harry, do you remember if your Merchandising evar used Product Syntax or Conversion variable syntax? I've got Client Care confirmation that - 190101Thanks for the detail response and links to classifications. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to. They are created and governed by feeds. I thought all the metrics are mapped over props. Quick links. eVars allow us to give context to our visitors’ behaviors (i. Learn. To record details about different products presented on the page we send 2 additional server calls. One would expect the eVar to save with all selected d. In this particular question, there is an internal campaign. This is super useful Oh. Analysis Workspace: Click Analytics > Workspace, open a project and click + New > Create Segment. Alexis Cazes It was more meant as: a Data Warehouse request can get you all the data you want related to the Merchandising eVar, including the date - 190101 Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. This is an option, but i'm still looking for a way to implement the classification of a concatenated merchandising evar + currdate. products, is the fundamental dimension for commerce tracking and reporting in Adobe. Click the link to learn more and apply. Syntax: 'Conversion Variable Syntax'. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. If you search for item A, go to product A page (price $50), add it to cart. products' attributes. Merchandising events. Courses Tutorials Certification Events Instructor-led training View all learning optionsThanks a lot for explanation, this is probably the reason, in reports it's showing proper eVars and events. products in AppMeasurement and the Analytics extension custom code editor. Admin. Hi Harry, Thanks for your reply. The data below, first dimension is link Name, then breakdown with prop, then eVar. Suppose you search for shoes and add a Reebok shoe to the cart, and then you also search for jacket and add a Reebok jacket to the cart. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageWhat is a Merchandising eVar? The Merchandising eVars feature allows you to assign the current value of an eVar to an item when an event is successful. What is Maximum size of the S. Event85 is specific to different values of evar63 - it may be omitted or it may be set to event85=2. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. Allow administrator to enable pathing and merchandising eVar in a limit way. Determine a path by copying an eVar value to a prop. @alv123456 Thanks, I didn't know that. Basically we use a merchandising eVar to capture product type on some product interactions. Syntax: 'Conversion Variable Syntax'. products=”;Fan-11980;;;;evar1=Lighting”. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. These are based on either an eVar or custom events. Learn. prop- They are custom traffic variables, and you get 75 to play with. Data warehouse refers to the copy of Analytics data for storage and custom reports, which you can run by filtering the data. Created for: User. Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. Now since we have our reports in workspace built based on. The s. The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. A very simple example which is given even in adobe docs is - Say a regular eVar captures search term. If you work in retail, you’ve likely used or heard of the 4-5-4 calendar. This incorrect parsing throws off the rest of the product string, causing incorrect data in dimensions and reports. See full list on experienceleague. Hi Irina, Maybe I'm overlooking something, but If you need the Merch eVar and current date together for future classification, wouldn't a - 190101Read real-world use cases of Experience Cloud products written by your peersan evar is used for merchandising. The same way that for Merchandising eVar, you can only filter on the Hit level. products because the product ID that a customer. products) are set at the same time. is your eVar configure in the Admin area to be a Merchandising eVar. Variable used in the Visit number dimension. . However, I see - 411904. Adobe supports the export of Data Warehouse requests to SFTP servers, as described in SFTP in the article, Configure a report destination for a Data Warehouse request. Can you see the settings of your eVar configuration? Here is some info about Merchandising eVars: all, I have a merchandised eVar which captures a search term. You can use it in the Hit level container to make your segment. In this example, you would have two internal search phrase eVars and just have to label them correctly (i. In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. The following Analytics tools cannot push data via SFTP: Reports & Analytics; Ad Hoc Analysis; Report Builder; Pull Delivery. Admin. However, there is no. But it would still persist in reporting (eVar2 still holding the old value). . However, it attributes to the dimension item "None" unless all of the following happen on the same hit: The merchandising eVar is set with a value. Segmentation: Focus on a subset of your data. Hi, Adobe Analytics begginer here. Ok, for anyone following this, or who comes across this later, I am going to change the values. Courses Tutorials Certification Events Instructor-led training View all learning optionsMerchandising eVars that do not fire at or before a conversion event: Similar to events firing without eVars, it is possible to see None in a Merchandising eVar report when that variable is not defined before a success event. This template does have field to populate merchandising evar or any event which you would like to pass within productListitems. Adobe Analytics. Normal eVar. It's been happening consistently for two of us that I know of. There is no limit for report suites in Adobe Analytics. I was simply using pseudo eVars as placeholders. Allocation: 'First'. To specify the metric type when building a calculated metric: Select the gear icon next to the metric whose type you want to select. basically, a prop is a variable set on a single hit and only valid for the single hit. The structure of Adobe s. if a user is searching on your page for the word "book" and later buy something, you can break down for the (last) search term. Hello everyone, Can anyone suggest me do Product Id ,product name, product color, product size, product tax, product shipping comes under Prop or eVar . products value) h. In Adobe Analytics, if an eVar is set as Merchandising with "Conversion Variable Syntax", but "Merchandising Binding Event" is not set (defaults to "Binding Events"), what will the binding events be? Screenshot: Merchandising eVars is one of the most valuable feature provided with Adobe Analytics out of the box use. The workaround is to explicitly select the Merchandising field and select Product Syntax, even though the interface shows Product Syntax has been selected by default. Locate the eVars section. For the Product Finding Method, the best practice for setting a merchandising eVar’s expiration should be setting it equal to For merchandising variables using product syntax, instances are not incremented at all. deleting the eVar in your implementation would result in not sending the data to Adobe Analytics. This help page describes how merchandising eVars work as a dimension. Locate the eVars section. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. - 574185August 7, 2019. Adobe Analytics. dessert flavour (salty, sweet, sour, etc. Configuring eVars is one of the most fundamental parts of your Adobe Analytics implementation. 86. Mobile scorecard/Dashboards. These are based on either an eVar or custom events. Learn. Select the THEN option and add the quantity evar in the nested container and set it equal to 250. . I was wondering if anyone had any advice or examples on how to implement dynamic variables with the products variable and a merchandising eVar. Chand856. . A binding event is set. Attend local and virtual eventsAdobe Analytics. com Merchandising eVars and product finding methods. Expiration: 'Purchase'. It is a hit-based variable that stores contextual information about products and can be set together with both standard commerce events and custom success events. The outlined approach will not work at this time through processing - 190101We've got a pretty successful system set up, and it works, but the values in s. If you do all that then it should work. Great! I'm glad its working now - 608679Hi All, I have a Product Position Rank (ex. Syntax: 'Conversion Variable Syntax' Allocation: 'First' Expiration: 'Purchase' Binding Events: 'Purchase Event', 'Product View Event', and 'Cart Add Event'. StatusCode -> prop26 StatusCode -> eVar41 es kommen unterschiedliche Werte raus. are those eVars set up as Merchandising eVars? Merchandising eVars have special binding rules that could be impacting how the data is shown. Rim Do you suggest product classification on the purchase page or would u recommend having merchandising eVar? As, I am thinking to classify the product SKU with all the product specific metadata like color,manufacturer,brand etc . Sign In. I appreciate for your time thank you. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. Calculated metrics: Use simple formulas to combine metrics, or. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsan evar is used for merchandising. Character. Adobe Analytics. analytics. If your organization subdivides Products into SKU’s at the Cart Addition step, I suggest you use a different approach. . For information on how to implement eVars, see eVars in the Implement user guide. Any event is hit based, it does not persist after the hit. Check the below document for - 415235an evar is used for merchandising. For information on how to implement merchandising eVars,. Unfortunately, I do not always fully understand that. I appreciate for your time thank you. that means, a value is set on a single hit and saved for later use. . Here are two very simple but common use cases. I'm not sure if i know how to implement your suggestion. Is there a way to either concatenate the merchandising evar to the current date context variable (preserving all the event allocations to this evar) and upload the. on the other hand the evar keeps the - 272485Sign In. 18-11-2019 14:44 PST. Let me know if you cannot find it in the list. The Products Variable (s. Custom variables that tie to individual products. . Courses Tutorials Events Instructor-led training View all learning optionsHi , Good Morning Thanks. Courses Tutorials Certification Events Instructor-led training View all learning options Tutorials Certification Events Instructor-led training View all learning optionsNow go to the gear icon on the top right and select 'add container'. In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Adobe offers several functions and methods that you can use in your implementation. All subsequent success events that involve this product are credited to "Canary". So I think I figured out how to get around the issue, but it's not intuitive. value, depending on which event that you want to bind to a product. The reason I ask is with the typical Product Finding Method reports proposed by Adobe Consulting, internal campaigns links and navigation links (browsing) to category pages are mutually exclusive because each report will be populated with a "non-value" when a customer either Browsers to a category o. . 08-04-2019 08:40 PDT. Level 2. i want to implement a merchandising evar (evar100) and i would like to know what kind of separator can i use to separate different value in the same evar. adobe. products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. If so, the report will be delivered much faster due to the pre-processing performed by Reports & Analytics for common metrics. Data is delivered in hourly batches at the conclusion of each hour, or in daily batches at the conclusion of each day. blog of merchandising eVar. Drag any segments, metrics, and dimensions into the builder. here are some good resources to read more about: Implement a merchandising variable For any given column (for instance, one that is defined as 255 characters), a data feed can send additional characters due to the addition of characters escaping values in a string. add it to cart. I have multiple events on the product detail page. Values passed into eVar variables follow the user for a predetermined period of time. It is set up as a Merchandising Evar. It's true that they are not very useful, but there are still some cases where I love to use them ("entry/exit dimension" and "list props" are just 2 cases). By default the Adobe Analytics library should generate the unique visitor, so unless you send a custom one, you should not have to do anything. _atag. In web SDK implementation - Product string's issue with merchandising evar and events. We are also using adobe client data layer and AEP Web SDK schema for data collection. products, then it's an eVar (more specifically, a Merchandising eVar, as mentioned). that means, a value is set on a single hit and saved for later use. ssh directory within the root directory of the user you log in. This is because the Merchandising eVar will be associated only with the Product related variables and not. a prop are mainly used for pathing and the "entry"/"exit" val. To configure the destination where Data Warehouse reports are sent: Begin creating a request in Adobe Analytics by selecting Tools > Data Warehouse > Add. Courses Tutorials Certification Events Tutorials Certification EventsCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo Engage- Do you know how the eVar is configured in the admin console? Is it set to use product syntax or conversion variable syntax (with a binding event)? And, is the analytics call configured correctly based on configuration? For more information on eVar configuration settings: Setting and Expiration Setting for Merchandizing Evars set to different values throughout the day. We have oth. s. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Let me restate--My question is very simple we have. s. Read real-world use cases of Experience Cloud products written by your peersHi Irina, Processing rules cannot alter any part of the product string. I'm using Evar2 for Internal Campaign IDs. products string on a product level. Expiration for an eVar can take place when either a success event is recorded or a certain period of time passes. There are screenshots below for app and web calls validated: App: Web :Backslash. But it would still persist in reporting (eVar2 still holding the old value). Hi, Adobe Analytics begginer here. Go to the Rules tab, then click the desired rule (or create a rule). In the top navigation bar, go to Admin > Data feeds. eVars are custom variables that you can use however you like. Here we can see that we are manually assigning the product category of “Lighting” to the product “Fan-11980” at the time of Cart. Now since we have our reports in workspace built based on calculated metrics with segments, we want to create a segment that isolated revenue only for product type B. This means that the file is sent to one of Adobe’s servers using normal FTP. The 'Instances' metric in itself is counted for the Merchandising Evar, but any other event will not increment for Conversion Variable. Populate internal search. However, this isn't true. If you still do not receive the data feed files after rerunning them. If set up with Conversion Variable Syntax (I haven't used this setup. Click Rerun. Dear jaronb96343475, If you would have used 'Product Syntax' to set the Merchandising eVar, then you can breakdown the variable only with Product and Product Category, not with any other eVar. In short: You can neglect props, you only need them if you need a pathing report. Evars are in essence a variable occurrence that will follow a user as they navigate across pages. Hi Tanmay, Sure, the evar is in the list, but as I explained in the first comment if I place the evar in a hit container I have no way to associate the evar to the exact product I want. Use standard SQL to query data within the data lake in Experience Platform. I have configured event to count products quantity in product syntax and validated the same in server call and image requests for both app and web. Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. eVar (Merchandising dimension) | Adobe Analytics Custom variables that tie to the products dimension. Level 1 46m ago Mark as New; Follow; Mute; Subscribe to RSS Feed; Permalink; Print;User. Merchandising events are mapped to productListItems[]. Experience Cloud AdvocatesFor instance, sometimes you need to set s. The difference between these variables and their typical use is that they represent a separate value for each product found on the hit rather than only a single. . These fields are included in the Adobe Analytics ExperienceEvent Template. However, this isn't true. I have it set as 'First' allocation because of Adam's article, and how it enforces as a 'tiebreaker'. Set the Extension drop-down list to Adobe Analytics, and the Action Type to Set Variables. We need to - 608679In Adobe Analytics, custom product-level data can be collected through specially configured variables called merchandising variables. Merchandising events are mapped to productListItems[]. An eVar can be visit-based and function similarly to cookies. We've got a pretty successful system set up, and it works, but the values in s. Should I keep "Expire After: Hit" or "Expire After: Visit"? I'm asking, because this Report Suite has other va. Once you have set the eVar, each product viewed will have a its own Pricing State value and Adobe Analytics will wait and see which products are. Items beyond the given limit are grouped in a bucket. e. With this change, some SFTP client configurations will no longer be supported. products) The Products Variable, also called s. Adobe Analytics. I need to capture the merchandising evar, - 190101 Hi Harry, Thanks for your reply. Binding events are "prodView" and "scAdd". 3. Variable used in the Search keyword dimension. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example:Custom variables that tie to the products dimension. Questions. RE: Overwrite merchandising evar to another variable - that sounds promising! I'm not sure why, but it doesn't work for me. Description. It has been implement using conversion variable syntax. products syntax is perhaps the trickiest one to get right. . A classification is a way of categorizing Analytics variable data, then displaying the data in different ways when you generate reports. See Schedule a traffic spike in the Admin user guide. You can have multiple eVars in your product string, so you need to clearly show where each one is mapped, for example: When configuring the mapping, the list of Track events must be defined in both Adobe Analytics, and the Segment destination settings UI, including the properties to send as custom data variables. It always happens after the first time you enable Merchandising on an eVar. If you do all that then it should work. When you send data to Adobe Analytics, data collection servers translate the hit into a single row of data with hundreds of columns. product variable: s. Issue is if a customer purchase. Level 2 5/26/23 8:02:35 AM. For additional details, see Create a Data Warehouse request. If you see different case variations of the same value between non-post and post columns (for example. . Find the Merchandising eVar instance for each lookup value in the post_product_list column in a data feed. Otherwise I have never seen it being used. In Adobe Analytics, a Merchandising Conversion Variable can be setup to record this. The following table shows the variables that the Adobe Experience Platform Edge Network automatically maps into Adobe Analytics. events=”scAdd”. Syntax: 'Conversion Variable Syntax'. SOLVED Finding Method of a product ---Dashboard, what meaningful elements to include. If you do not do that then it will not work. For the event to be attributed to a value for an eVar or a prop then this value needs to be set in the adobe analytics server call. Adobe’s authorized_keys file is in the . If you search for item A, go to product A page (price $50), add it to cart. x.